Dr. Oz Good Life™ Partners with Pura™ to Create New Science-Based Fragrances
NEW YORK CITY—Dr. Oz Good Life™ has announced a new partnership with home fragrance technology company Pura™. Together, the two brands developed two new fragrances, Dr. Oz Good Life™ Deep Sleep and Dr. Oz Good Life™ Rise and Shine. Both scents can be paired with the Pura™ Smart Diffuser, which customers can control via the Pura™ app on their smartphone.
“More Americans are experiencing the negative health effects of insufficient sleep and are looking to implement natural solutions,” said Dr. Mehmet Oz. “These designer-grade fragrances are made from premium ingredients safe for children, families and pets. By incorporating these scents into their home, we hope more people will be able to enhance their sleep quality.”
The Dr. Oz Good Life™ Deep Sleep fragrance contains coconut water, earthy patchouli and seaside sage, and was developed using science-based technology to help individuals fall asleep faster and stay asleep longer. Key ingredients in Dr. Oz Good Life™ Rise and Shine include fresh mint, cypress oil and apple blossom—formulated to help individuals wake up refreshed.
With the Pura™ Smart Fragrance Diffuser, customers can alternate between the two scents, adjust the scent intensity and create custom dispensing schedules—all from the convenience of their smartphone with the Pura app™ (available on the App Store and Google Play).
"Fragrance is so powerfully connected to the mind and mood,” said Mara Dumski, chief fragrance experience officer for Pura™. “Working on these fragrances was such an enjoyable process because we created scents using ingredients proven to help people relax and sleep better, or feel more energized and ready to take on their day. The two fragrances create a beautifully complementing balance of scent backed by science and technology."
The Dr. Oz Good Life™ fragrances by Pura™ can be purchased separately or in a bundle with the Pura™ Smart Fragrance Diffuser at drozsleep.com. For more information on Dr. Oz Good Life™ sleep products—pillows, bedding, mattresses, protectors, mattress toppers and adjustable bed bases—visit drozsleep.com or email firstname.lastname@example.org.
About Dr. Oz
Dr. Mehmet Oz is an accredited health expert, best-selling author and world-renowned cardiac surgeon. Along with his multiple Daytime Emmy award-winning daily network TV program “The Dr. Oz Show,” Dr. Oz has 13 million followers on social media. Prior to the launch of his show 11 years ago, he served as a health expert on “The Oprah Winfrey Show,” sharing advice with viewers to help them live their best life from the inside out. He has co-authored eight books on The New York Times Best Sellers list including the “YOU: The Owner's Manual” series and created Dr. Oz The Good Life magazine with the Hearst Corporation.
Dr. Oz is an attending physician at NewYork-Presbyterian / Columbia University Medical Center. His research interests include minimally invasive cardiac surgery, complementary medicine and health care policy. He has authored over 400 original publications, book chapters and medical books and has received several patents. Dr. Oz also co-founded Sharecare, a digital technology company, which supports improved sleep.
Pura™ was inspired by its founders Richie Stapler’s and Bruno Lima’s vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's™ designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Since its 2018 launch, Pura™ quickly established itself as the number one smart home fragrance diffuser brand. Pura’s™ luxury partnerships include fragrance collaborations with capri BLUE™, NEST™ New York, LAFCO™, and many more.