How Richie Stapler and Bruno Lima founded Pura

In high school, I sat in the back of my biology class. As people worked on their assignments, I remember getting hit with the scent of peanut butter. I asked my friends around me if they smelled anything and everyone just looked at me like I was insane. When we turned in our papers at the end of class, I saw a girl at the very front of the room eating a peanut butter Twix.

I’m a super smeller, and in times like that, it can be pretty cool. When things don’t smell so great, though, it’s a lot less cool. You can probably imagine why.

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