Why Your Business Should Be a Benefit Corporation, or B Corp
We live in an era of social responsibility, both on an individual and corporate level. This responsibility is not only felt from internal pressures but is heavily demanded by a conscientious consumer base. Many consumers will avoid buying from brands without social causes or give-back plans. This is why, if businesses today want to succeed, they must find a cause, champion it, and embrace the values that cause embodies.
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