Why Your Business Should Be a Benefit Corporation, or B Corp

Brands leading with purpose will yield stronger reputations, brand affinity and bottom-line results.

We live in an era of social responsibility, both on an individual and corporate level. This responsibility is not only felt from internal pressures but is heavily demanded by a conscientious consumer base. Many consumers will avoid buying from brands without social causes or give-back plans. This is why, if businesses today want to succeed, they must find a cause, champion it, and embrace the values that cause embodies.  

To read the full article, visit https://www.entrepreneur.com/article/376189.