Who We Are
Corporate Evolution
Though the scope of business is broad, threads of each business can be tied to our primary drivers: enhancing your wellness and your lifestyle.
We’ve built out our company for efficiency, expertise, and vertical integration, so each brand we offer fits a unique style and need. A combination of specialized services allows us to control a product’s journey from conception to branding to shelves.
Basically, we’re generalists and experts. We’re quick. Whether we’re exploring, pivoting, or jumping into a new opportunity, we’re always on the move.
Strengthened by People
Our company puts people first. We employ over 1,200 people and operate in three corporate offices and six distribution centers. Our corporate headquarters in Logan, Utah is the heart of the business, fueling the active and essential nationwide network.
No. 5 Best Places to Work
Named No. 5 on Glassdoor’s Best Places to Work list, we know our employees are our best resource — so that’s how we treat them. Our focus on wellness extends beyond our brands, and we ensure our benefits help employees feel happy, healthy, and fulfilled. And we’ve found that when you treat people well, they do the same right back.
Co–Founders
Sam Malouf
Executive Officer
Kacie Malouf
Fueled by Values
Daily actions determine our future. Take pride, ownership, and responsibility for actions and the results that follow.
Be transparent, honest, and ethical in all interactions with employees, customers, and partners.
Growth and success come from a combination of hard work and smart work. Apply talent, strategic thinking, and hustle to deliver results that keep us competitive.
Thoughtful actions promote a positive, energizing, and optomistic environment. Be helpful, practice compassion, and give people the benefit of the doubt.
Commit to giving your best every day to achieve our goals. Do not settle for business as usual. Seek out opportunities to improve skills, master tasks, and gain new knowledge.
Excel at using available resources to optimize performance. A frugal mindset enables us to be resourceful, self-sufficient, and innovative.
It’s always a good thing when people like coming to work every day. We don’t take ourselves too seriously, and we reward hard work with fun and a little bit of adventure.
A winning team always works from the same game plan. Recognize the value of your work and how it connects and contributes to the entire organization.
