Through years of vertical integration, we’ve developed specialized skills and services. We’ve designed corporate offices, developed and filmed national ad campaigns, and created custom packaging and sales plans—all for our partners. Their success is our success, and we’ve built out services that make our combined results exceptional.
Cirina logo


Founded: 2020

Born out of a desire for efficiency and a commitment to service, Cirina™ is a new-style warranty fulfillment service with an old-school commitment to excellence. Its team of highly skilled technicians is up to every task because they recognize there are real people on the other end of every phone call, and they know each product warranty represents a way of life that manifests in happy employees and even happier customers. Cirina™ partners include Malouf Home™, Lucid™, Linenspa™, Salt Flat™, Brookside™, and Downeast™.

Malouf Creative™

Creative Agency

Founded: 2007

Malouf Creative™ is designed to operate like an in-house agency with all capabilities under one roof. The overall team consists of over 50 creative professionals within six teams, which include videographers, photographers, graphics designers, and writers, as well as 3D artists, stylists, set designers, and visual merchandise professionals. The role of creative teams at Malouf Companies™ is to support our internal clients and retail partners by crafting compelling visual stories to articulate the value of our brands.