Malouf™ Names Joel Dewberry as Vice President of Marketing

LOGAN, Utah—Malouf™ has announced Joel Dewberry as vice president of marketing. Through this newly created role, Malouf™ will continue to support retailers by developing innovative, high-quality marketing materials to promote in-store and online sales.

“I’m thrilled to join Malouf™ and be part of their exciting growth,” Dewberry said. “The marketing department is incredibly talented, and I’m impressed with their commitment to building impactful brands customers love. As I become more fully integrated, I look forward to working with individual teams to maximize our strategic and creative capabilities.”

Dewberry will guide marketing initiatives for the company as they continue to expand their product and brand portfolio. He’s also responsible for creating a shared vision for best marketing practices across the company—from product development and packaging to content marketing to e-commerce performance. All marketing personnel will operate under Dewberry’s leadership.

Dewberry has over 15 years of marketing experience in multiple industries. Prior to joining Malouf™, he was vice president of global marketing at iFit—a leader in the home fitness industry. While working at the company, Dewberry helped create product development roadmaps, facilitated strategic marketing campaigns, and formed tactical media strategies to accelerate brand growth.

“Joel brings a high level of expertise to this new role, and we’re glad to have him on board,” said CEO Sam Malouf. “Under his direction, we have already streamlined our marketing structure and increased collaboration to operate at an even higher efficiency—which drives more brand value to our retail partners.”

About Malouf Companies™

Malouf Companies™ was founded in 2003 by entrepreneurs Sam and Kacie Malouf. Over two decades, Malouf Companies™ has evolved into an award-winning Certified B CorporationTM with thousands of products and dedicated employees. Their core business is home furnishings, and their product assortment includes furniture, mattresses, adjustable bed bases, mattress toppers, pillows and sheets. Malouf TM caters to a wide range of customers, and their products are available across more than 20 online channels and thousands of retail locations. The Malouf TM family includes nationally recognized brands like Lucid TM, Linenspa TM and Malouf Home TM. As one of Utah’s largest Certified B Corporations, the company focuses on using their business as a force for good by serving a triple bottom line of people, planet and profits. They formalized their charitable efforts in 2016 by creating the Malouf Foundation™, which exists to confront sexual exploitation. MaloufTM is headquartered in Cache Valley, Utah.

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