Malouf™ Releases Weekender™, Salt Flat™ Products at Las Vegas Market
LOGAN, Utah—Malouf Home™ debuted several new products at Las Vegas Market. The company released its first bedding bundle and adjustable bed base under the Weekender™ brand, and they introduced new furniture items to their Salt Flat™ container-direct catalog. Click here to learn more.
“Las Vegas Market was a huge success. It’s always a great opportunity to collaborate with our retail partners in person,” said Jesse Gibbs, VP of National Sales. “We heard a lot of positive feedback on our product launches, and we’re excited to help our retail partners capitalize on these new opportunities.”
Malouf’s main product launch was the Weekender™ Bedding Bundle. It comes with two shredded memory foam pillows, a microfiber sheet set and a five-sided jersey mattress protector—all packaged together for easy shipping and transportation. The bedding bundle is an effective way for retailers to improve their attachment rates, increase their average order value, and maintain healthy margins.
The Weekender™ 50 Series Adjustable Bed is an entry-level base with head incline. The product has a steel frame and upholstered deck and includes a wired remote. Everything is shipped in a single box for convenient storage and transportation. The Weekender™ 50 Series Adjustable Bed Base and the Bedding Bundle can be ordered through the Malouf™ Wholesale Resource Center.
Malouf™ also launched 25 collections through the Salt Flat™ container-direct program. The expanded line encompasses all product categories, plus the brand’s first outdoor assortment. Several of Salt Flat’s bestselling items are now offered in different materials and styles. The Burr Chair, for example, is available in Italian full-grain leather, and the Kent Chair in a bar stool option. To request a Salt Flat™ catalog, contact a sales representative at 800-517-7179 or [email protected].
“We're always looking for ways to stay innovative and support our retail partners. Our Vegas product launches are a direct response to consumer trends we’re seeing in the market,” said Eric Holmstead, President of Malouf Home™. “We want to position our retail partners for continued success, and we’re confident these new releases will meet their customers’ needs.”
To learn more about any of the products, contact your Malouf™ sales representative.
About Malouf Companies™
Malouf Companies™ was founded in 2003 by entrepreneurs Sam and Kacie Malouf. Over two decades, Malouf Companies™ has evolved into an award-winning Certified B CorporationTM with thousands of products and dedicated employees. Their core business is home furnishings, and their product assortment includes furniture, mattresses, adjustable bed bases, mattress toppers, pillows and sheets. Malouf TM caters to a wide range of customers, and their products are available across more than 20 online channels and thousands of retail locations. The Malouf TM family includes nationally recognized brands like Lucid TM, Linenspa TM and Malouf Home TM. As one of Utah’s largest Certified B Corporations, the company focuses on using their business as a force for good by serving a triple bottom line of people, planet and profits. They formalized their charitable efforts in 2016 by creating the Malouf Foundation™, which exists to confront sexual exploitation. MaloufTM is headquartered in Cache Valley, Utah.